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1 investment advertising
Англо-русский экономический словарь > investment advertising
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2 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
3 investment
сущ.1) эк., часто мн. инвестиция, капиталовложение, капитальное вложениеа) (ресурсы, вкладываемые в создание производственных или потребительских благ; как правило, имеется в виду вложение денег, но могут подразумеваться также материальные или трудовые ресурсы; в русском языке часто употребляется во множественном числе)to attract investment into [to\] a region — привлекать инвестиции в регион
to attract investment from individual, bank and corporate investors — привлекать инвестиции со стороны индивидуальных, банковских и корпоративных инвесторов
Our aim is not only to attract investment to the UK but to keep it here too. — Наша цель не только привлечь инвестиции в Великобританию, но и удержать и их в стране.
France attracts 9% of all foreign investment in OECD countries. — Франция привлекает 9% всех иностранных инвестиций в странах ОЭСР.
investment market — инвестиционный рынок, рынок инвестиций
See:alternative investment, brownfield investment, capital investment, cash investment, cash-equivalent investment, collective investments, current asset investment, debt investment 3), direct investment, domestic investment, environmental investment, equity investment 2) б), financial investment, fixed asset investment, follow-up investment, foreign investment, greenfield investment, industrial investments, intangible investment, international investment, inventory investment, leveraged investment, money market investment, mutual investments, passive investments, portfolio investment, real estate investment, real investment, shared investment, strategic investment, tangible investment, unquoted investment, viatical investment, assumed investment return, guaranteed investment contract, investment adviser, investment analyst, investment bond, investment insurance, investment manager, investment position, return on investment, investment-linked annuity, investor, investee, reinvestment, disinvestmentб) (инструмент, с помощью которого осуществляется вложение средств, напр., облигация, акция и т. п.)You can choose funds that invest in money market investments such as treasury bills, income investments such as bonds, or equity investments such as stocks of large corporations. — Вы можете выбрать фонды, которые вкладывают средства в инвестиционные инструменты денежного рынка (напр., казначейские векселя), в доходные инвестиционные инструменты (напр., облигации) или в долевые инвестиционные инструменты (напр., акции крупных корпораций).
Syn:See:debt investment 2), equity investment 2), а hybrid investment, investment advertisement, investment advertising, investment market, life of investment2) эк. инвестирование, вложение (помещение капитала в физические или финансовые активы с целью получения прибыли)to carry out investment — осуществлять инвестиции [капиталовложения\]
to promote investment — стимулировать инвестиции [капиталовложения\]
See:continuing investment, ethical investment, investment banker, investment broker, investment company, investment dealer, investment group, investment policy, investment trust, Canada Pension Plan Investment Board, before-tax rate of return, hoarding, consumption3) общ. затраты, вложения (затраты какого-л. ресурса)The work also requires a huge investment of time. — Работа также требует огромных затрат времени.
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капиталовложение (инвестиция): 1) помещение средств в финансовые активы для получения процентов и дивидендов, а также в надежде на рост стоимости активов; подразумевается, что сохранность основной суммы инвестиций имеет принципиальное значение (в отличие от спекуляции); инвестиции могут быть финансовыми (вложение денег) или состоять в усилиях, затраченном времени; 2) покупка машин, оборудования, недвижимости.* * ** * *Инвестиция, инвестирование. . Словарь экономических терминов .* * *1. совокупность затрат, реализуемых в форме долгосрочных вложений капитала в промышленность, сельское хозяйство, транспорт и др. с отсроченной отдачей2. вложение капитала внутри страны или заграницей в предприятия промышленности, транспорта и т. п. с целью получения прибыли -
4 advertising investment
Реклама: вложение в рекламуУниверсальный англо-русский словарь > advertising investment
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5 franked investment income
фин. франкированный [освобожденный\] инвестиционный доход* (доход от инвестиций, получаемый инвестором за вычетом причитающегося налога и не подлежащий дальнейшему налогообложению; характерно для дивидендного дохода, так как компании, в акции которых данное лицо вложило средства, обычно вычитают подоходный налог при выплате дивидендов)Ant:government procurement, procurement advertising, procurement card, procurement services manager, procurement manager, procurement price, Agreement on Government Procurement, bid and proposal cost, central purchasing, award 1. 4)
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franked investment income; FII = franked income.* * ** * *доход от маркированных/ франкированных инвестицийдоход на инвестиции, дивиденды и иные виды распределяемого дохода компаний в Великобритании, которые получают другие компанииАнгло-русский экономический словарь > franked investment income
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6 return on advertising investment
Реклама: возмещение расходов на рекламуУниверсальный англо-русский словарь > return on advertising investment
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7 fund-raising
сущ.фин. сбор средств, мобилизация капитала, поиск финансирования, фандрайзинг (сбор денежных средств для благотворительных, политических и иных организаций, а также для осуществления конкретного общественного или частного проекта, напр., строительство больницы, памятника)Syn:See:
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сбор финансовых средств для благотворительных, политических и иных организаций, а также для осуществления конкретного общественного или частного проекта (строительство больницы, памятника). -
8 allocate
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9 allocate
allocate ['æləkeɪt](a) (assign → resources, money, capital, duties) affecter, attribuer (to à); (→ role, part) attribuer (to à); Stock Exchange (→ shares) attribuer, allouer (to à);∎ funds allocated to research des crédits affectés à la recherche;∎ 10 percent of profits are allocated to investment/advertising 10 pour cent des bénéfices ont été affectés aux investissements/à la publicité;∎ allocated budget enveloppe f budgétaire;∎ in the time allocated dans le temps ou le délai imparti;∎ you'll need to allocate your time carefully il va falloir que tu répartisses ton temps avec précaution(b) (share out) répartir, distribuer -
10 вложение в рекламу
Advertising: advertising investmentУниверсальный русско-английский словарь > вложение в рекламу
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11 возмещение расходов на рекламу
Advertising: return on advertising investmentУниверсальный русско-английский словарь > возмещение расходов на рекламу
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12 консультант по вопросам капиталовложений
Advertising: investment adviser, investment advisorУниверсальный русско-английский словарь > консультант по вопросам капиталовложений
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13 советник по вопросам капиталовложений
Advertising: investment adviser, investment advisorУниверсальный русско-английский словарь > советник по вопросам капиталовложений
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14 анализ целесообразности капиталовложений с учётом предела ценностной значимости продукции
Advertising: value-line investment analysisУниверсальный русско-английский словарь > анализ целесообразности капиталовложений с учётом предела ценностной значимости продукции
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15 анализ экономической эффективности капиталовложений
Advertising: investment analysisУниверсальный русско-английский словарь > анализ экономической эффективности капиталовложений
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16 безнадёжное капиталовложение
Advertising: hopeless investmentУниверсальный русско-английский словарь > безнадёжное капиталовложение
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17 бесперспективное капиталовложение
Advertising: hopeless investmentУниверсальный русско-английский словарь > бесперспективное капиталовложение
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18 выведение на рынок с помощью инвестиционных расходов
Advertising: investment introductionУниверсальный русско-английский словарь > выведение на рынок с помощью инвестиционных расходов
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19 данные о капиталовложениях
Advertising: investment informationУниверсальный русско-английский словарь > данные о капиталовложениях
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20 личная инвестиция
Advertising: personal investment
См. также в других словарях:
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advertising/investment/tax dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
advertising/investment/tax, etc. dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
investment dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
investment/tax dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
advertising dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Investment Style — The overarching strategy or theory used by either a retail investor or an institutional money manager to set asset allocation and choose individual securities for investment. The investment style of a fund helps set expectations for long term… … Investment dictionary
